Water project for isayso.net – Can someone help with this important project please.

So what ISAYSO.net needs is a campaign that motivates people into action. The campaign needs to make people curious before it makes them concerned, and give them something useful to do rather than simply making them angry.

For We Review the Crown Office — iSAYSO.net, I’d build the Facebook and website campaign around a simple principle:

We’re not asking you to believe us. We’re asking you to look at the evidence.

That’s a much stronger position than telling people what to think.

The campaign identity

THINK ABOUT IT.

Your water. Your money. Your right to know.

The cat can be our friendly investigator, asking the questions people haven’t thought to ask.

Visual concept for the public-awareness campaign.

The tone should be inquisitive, lightly humorous and evidence-based. We shouldn’t describe the public as uninformed or manipulated. People are busy, and water is something most of us understandably take for granted.

How we reach people. We already have a facebook page. Lets add to that, create a sub page concentrating on researching our water and its control.

Is there any young person out there interested in learning with us old fellas? Maintain the facebook page with the information that is being sourced and presented to us?

Facebook Reels — curiosity

Short 15–30-second videos with a strong opening question, captions and one useful takeaway. Encourage genuine discussion and sharing, not manufactured outrage.

Facebook posts — participation

Simple questions, memorable memes and local examples. Invite people to share their experiences and ask their councils for the monitoring records.

iSAYSO.net — evidence and action

A dedicated water page with verified documents, a council-letter generator, independent-testing guidance, and an explanation of what each result means.

No one can guarantee how Facebook’s recommendation system will distribute a post. But original videos, relevant local information, clear captions and authentic interaction give us a sensible way to test what resonates.

Our first three Facebook posts

💧 A QUESTION WORTH ASKING.

You pay for water through your rates or water charges.

But when did you last see the laboratory results for the water coming through your tap?

We’re not asking you to take our word for anything. We’re asking a simple question: Where are the records?

We Review the Crown Office | iSAYSO.net

#YourWaterYourRightToKnow #WaterQualityNZ

A practical 30-day launch

Week 1	Prepare the water landing page, validate the council letter, establish a source register, and produce five original memes.
Week 2	Publish introductory Reels and posts once approved. Test different opening questions and posting times.
Week 3	Explain how independent water testing works, share verified Queenstown findings, and answer public questions.
Week 4	Assess meaningful shares, video retention, website visits, council-letter downloads and testing enquiries. Expand the strongest content to other regions.

We should also keep a clear distinction between an investigation and a finding. Questions about water meters, council expenditure, fluoride, bottled-water markets and data centers can all be investigated, but each needs its own supporting evidence before making public accusations.

The most important thing is the attitude: we’re inviting people to investigate alongside us, not asking them to join a side.

Our campaign motto should be:

“Don’t take our word for it. Ask the question. Get the records. See for yourself.”

That gives us a friendly, recognizable campaign people can share without feeling they have to agree with every conclusion in advance.